70’s babes: the decades biggest style icons

I swear I was born thirty years too late.

How did I miss the days of mood rings, incense, water beds and raging colour? Progressive thinking and environmentalists swamped society, and lava lamps and crystals were the normal home decor. I am nostalgic for a time that I wasn’t even alive in, and wish that the decades that our generations are responsible for aren’t tarnished by galaxy tights, the end of the polar bear or Donald Trump, because sadly, it looks like that’s what we are heading for right now.

So my inner hippy and disco diva stained soul has decided to compile all my absolutely favourite babes and fashionistas from the 70’s for you to fall in love with for yourself.

*listen to Jim Sturgess’s cover of the Beatles – ‘Revolution’ from the Across The Universe soundtrack, while reading. It will get your magical, radical thoughts whirling inside your head (!!)


American singer-songwriter and lead singer of the punk rock band Blondie, this woman is rad as hell. She caught on to the denim explosion in the 70s, and was also know for her love of leopard print, metallics and awesome hair. Check out this wicked photo diary dedicated to her.

‘I do know the effect that music still has on me – I’m completely vulnerable to it. I’m seduced by it.’ – Debbie Harry


My baby! Honestly I love this woman so much, she is my little fairy spirit animal that is full of beauty and talent. She rocked flares, fringed sleeves and suede boots and says of herself;

“I’m an extremely modest woman, I guess you can probably see it through my clothes all down through the years with my long chiffon skirts and my big wispy sleeves. I always looked at it like, people wondering what was under all that was much sexier than having all that out there.” 


As “The goddess of Pop”, Cher certainly showed the male-dominated singing industry how it’s done, producing 10 (!!) albums in the 1970s. My favourite of her fashion appearances was her barely-there body suit embroidered with crystal and feathers, designed by Bob Mackie, which also famously made the cover of Time magazine in 1975. Cher was renowned not only for her musical talent but for her incredible figure, with designers remarking that “she could wear anything.”

“Until you’re ready to look foolish, you’ll never have the possibility of being great.” – Cher


Oh, Bowie. In 1973 David Bowie’s alter ego transformed fashion forever, with foil flares, face paint and spray-on leotards taking the stage. He has always promoted the importance of being your own authentic self, and for that he will always one of the greatest, most influential men who ever lived.

“I always had a repulsive need to be something more than human. I felt very puny as a human. I thought, ‘Fuck that. I want to be a superhuman.” – David Bowie


The pin-up girl for hippie chic style, Joni Mitchell was undoubtedly one of the 70s most influential style icons. Never seen without bare feet and guitar in hand, she was loved for her tie-dye blouses, colourful kaftans and golden hair.

“My style of songwriting is influenced by cinema. I’m a frustrated filmmaker. A fan once said to me, ‘Girl, you make me see pictures in my head!’ and I took that as a great compliment. That’s exactly my intention.” – Joni Mitchell


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