Five minutes with Vanna Youngstein

From having grown up in London to now chasing her dreams in New York City, it’s fair to say that this groovy girl is doing it all right. 

screen-shot-2016-10-11-at-8-22-16-amWhether you know her by name, face or simply by her iconic Cherry Baby T-shirts, there’s no doubt that this talented girl is making waves in the creative scene. Responsible for filling the streets with her colourful and happy designs and the style queen behind Carly Rae Jepsen’s glittery music video to Boy Problems, meet the vivacious and vibrant Vanna Youngstein.


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Photo: Taylor shot by Elizabeth Sanchez

Tell us about yourself:

I am a designer and stylist, born and raised in London living in New York city.

Describe your style in three words:

Romantic and cheeky!

What do you love about where you are from?

I’m from London and feel very lucky to have grown up in such a cool, worldly and free city that is bursting with inspiration, culture and history. 

Of all your styling experiences and collaborations so far, which has been the most epic:

Very hard to decide! I think the Boy Problems video that I styled, shot by Petra for Carly Rae Jepsen was really great. It was such a fun environment from start to finish and included lots of awesome girls that I really enjoyed styling. Because everyone had such a hectic schedule we didn’t know who could make it to the filming but more and more girls would turn up for shooting and I was like “yeah bring it on!” I love the little world we all created and it was so fun to style that many girls at once. I also really adored shooting the short movie “The Runs” in Florida with Gia ,Tracy and Asli because we got to go to Disney World my favourite place and it was just the most perfect girly trip! That little short movie is really cute I love the outfits we created for that.

What is something you’re excited about at the moment?

Im really excited about my new designs coming out for my clothing line! I’m also releasing new colours of my Cherry Baby tee which is always fun. There are a lot of projects I have coming up that Im so excited about and a lot of shoots coming out that I styled a while back at the beginning of summer which I am excited to share.

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Photo: Kaila Chambers shot by William Strobeck

 If you could time travel back to any era, which would it be and why?

Hmm its a toss up to having tea with Marie Antoinette at Versailles in all her glory or walking around New York and London in the 1970s. So let’s go back in time and bring Marie Antoinette ,a pot of tea and all her clothing to the 1970s that would be a good mix! 

Has your work been directly influenced by any people or places?

Yes definitely! I am constantly researching different characters from movies or history that I am inspired by!

“Most of my work is influenced by characters I find or make up in my head and mix together to make something new. I love to dream up the look and attitude of a person.”

Even with editorials I think its really fun to imagine a backstory and full vision to each look. That is what always excites me and drives me! As far as places go, wherever I am I look for trinkets/imagery/people/clothing/settings and I take photographs on my phone of everything so that I remember it. 

Describe your idea of utopia:

Firstly and very importantly: equality and respect for all races, genders, backgrounds, cultures, etc. Aesthetically I imagine utopia to be filled with roses, flowers and little bambi’s and bunnies everywhere. 

What’s on your to-do list for the near future?

Expanding my clothing line, gradually creating the entire Cherry Baby look. I am shooting my new t-shirts on Mina Mahmoud tomorrow which I am really excited about as I think she is awesome. 

Words to live by:

Be Kind!

Any advice for creatives looking to venture into the fashion or styling scene?

 I think its important to stay true to yourself and draw from your personal style then people will eventually come to you to create something that comes naturally to you. That way it will never feel forced or like a job because its your inherent style. I think for creatives looking to do your own label my advice is to just start!

“It took me so many years to finally get the confidence to start I think its important to jump in and you can perfect everything as you go! The time is now! “

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Photo: Manon Macasaet shot by Vanna Youngstein

If you love what you see, Vanna’s creations can be found on her website here and you can follow her Instagram which encompasses her magical and colourful life right here. 💌


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